BKT Flag on Mount Everest for women empowerment and Unified Voice for Equity

  |    June 13th, 2018   |   0

New Delhi(Sports Desk)- An enthusiastic group of five women across India in association with Balkrishna Industries Limited (BKT) scaled the Mount Everest (Sagarmatha) on 4th June, 2018. The expedition also marked the first time that BKT has supported a group of enthusiastic individuals and their cause to successful completion.

In an earnest endeavour to highlight women empowerment in our diverse society and work culture, BKT decided to support a crew in breaking existing barriers with a slogan, “Unified Voice for Equity” to ascend the Mount Everest. They commenced their journey from Kathmandu, Nepal on 5th April, 2018.

The road leading to Mount Everest ranks among the most challenging roads in the Indian subcontinent.

The team comprised of Rosha Basnet, Priya Laxmi Karki, Kalpana Maharjan, Rojita Buddhacharya, BP Koirala and Deuralee Chamling. The hardships they experienced during the expedition were real and life threatening but yet they overcame these challenges to successfully reach their goal, ‘the Peak’.

Joint Managing Director Balkrishna Industries Limited Rajiv Poddar, said, “We have always believed that determination and equal opportunities can spur people to achieve the impossible and surpass all expectations. Women are the unacknowledged force behind industry, society and national progress. Our endeavour was aimed at acknowledging their unparalleled role in our lives. This initiative also involved highlighting the need to extend equal opportunities to women. These women accomplished something beyond their usual comfort zone by halting their daily routine to train and embark on this glorious expedition.”

Balkrishna Industries Limited (BKT) is a leading manufacturer in the Off-Highway tire market. Since its founding in 1987, Headquartered in Mumbai.BKT has successfully focused on specialist segments such as agricultural, construction and industrial vehicles as well as earthmoving, port and mining, ATV, and gardening applications. As a result, BKT has developed into a global player in the Off-Highway tire industry with a 6% market share and a sales volume of 850 million US dollars corresponding to a 30% increase over the last five years.

Presently, we have four subsidiaries in Europe and North America assisting our head office in sales and marketing activities: BKT Europe S.r.l. in Seregno, Italy, BKT Tires USA Inc. in Akron, Ohio, BKT Tires Canada Inc. in Toronto, and BKT Tires, Inc. in Brentwood, Tennessee. We sell our products in 130 countries worldwide through a network of national distributors. Our five state-of-the-art production sites in Aurangabad, Bhiwadi, Chopanki, Dombivali and Bhuj employ more than 7,000 people.